More Leads, More Sales: Outsource Website Redesign Service for Explosive Business Growth

A website redesign service is a multi-step process that involves updating content, refreshing layouts, and improving navigation in order to boost conversions rate of leads and enhance site performance.

Your company’s website serves as its public face and the foundation for your online identity. The two parts of a website are the backend and the frontend. The backend, or code, is responsible for the website’s functionality, whereas the frontend is responsible for its appearance. The reworking of any (or both) of these two sections constitutes a website makeover.

Consider your website to be an automobile. The backend of the car is made up of the engine and various technical and electrical components, whereas the frontend is made up of the interior and exterior paint, bonnet, tires, windscreen, and headlamps.

Every website redesign services has a backstory that explains how it came to be. The reasons for redesign website can vary, but every website redesign service project has an apparent dispute and a recommended resolution with an action plan. This tutorial goes over the steps for putting this action plan into action in great detail. However, before starting the process of website redesign service, it is vital to figure out what the redesign’s primary purpose is.

Don't Dive In Blind! Essential Pre-Project Steps for a Successful Website Redesign:

Website Objectives:
Determine website objectives to help you identify your initiatives, targets, and metrics for the redesign, as well as the measurements you’ll need to meet your goal.

Website Effectiveness Audit:
Evaluate your internal web capabilities as your first step. SWOT analysis, for example, can be used to assess the overall effectiveness of your website. Determine trends and best practices by doing an industry analysis.

Identify The Gaps:
To detect any holes in website infrastructure, create a checklist that encompasses people, procedures, and technology. You can improve the user experience by recognizing certain components of the web page, such as a missing CTA button, a shady web form, or anything else that distracts or confuses visitors.

Prepare A Road Map:
Determine the steps and technology required to close the gaps. You can, for example, A/B test elements that are generating problems and then fix them in the new wireframe design.

The website redesign service process may improve website speed if you are clear on the goals for the site. Choosing a color scheme, typefaces, logo, design components, button colors, and button positioning are just a few of the technical facets of the process. Selecting a content management system, coding language, and other elements is crucial from a coding perspective.

When Does You Need A Website Redesign Service?

A website redesign service is undertaken by businesses for a variety of reasons. The next sections go into some of the causes in greater depth....

Rebranding Or Repositioning:
Rebranding is a marketing approach for changing an organization’s perception of commercial objectives. It allows the company to stand out in a crowded market. In certain cases, such as mergers, rebranding becomes necessary. Rebranding is also necessary when you want to:

1- Increase the rate of growth
2- Re-establish a brand’s lost identity
3- Revise an out-of-date website and establish a distinct brand voice
4- Allow for new or modified products and services.

Rebranding is more than just changing the company’s name or logo; it’s about positioning your brand in a way that connects with your customers. It’s also about creating visual elements that consistently represent your brand across all of your marketing materials. It may entail altering the appearance and feel of your website. Pitch decks, proposal templates, brochures, and one-sheet fliers are just a few of the tools you might use to express your brand’s message.

Repositioning, on the other hand, entails changing how your customers view your brand. A quick description of where you fit into the market area is known as market or brand positioning.

Starbucks, for example, markets itself as a supplier of high-quality coffee and beverages, whereas Tesla and Audi have positioned themselves as luxury status symbols in the market. With their low-cost quick eats, McDonald’s and Wendy’s position themselves as innovative leaders or low-cost providers.

Due to low conversion rates or significant changes in the environment, businesses may consider repositioning a product. The goal should be to leave a lasting impression on clients so that they associate something desirable with your brand, which sets it apart from the competition.

You must be informed of what your market competitors are up to and conduct a competition study to evaluate your company’s strengths and weaknesses as well as carve out your market position. If any of the following principles are not followed in the placement exercise, the platform will collapse:

Be Different:
Setting your value proposition as a top priority will help you go a long way. As a result, determining your brand’s unique selling proposition (USP) is a crucial step in this process. Apple, for example, has positioned itself as a tech business that provides innovative and user-friendly goods. An iPhone will provide you with a different experience than an Android phone.

Be Focused:
Apple has always focused its goods on innovation and usability when they have a target market to serve. Apple’s focused vision is exemplified by the move from an iPod to an iPhone.

Be relevant:
Apple’s brand has always been about humanizing technology, therefore it has remained relevant and current.

Launch Of A New Product Or Service:
When a new product or service line is introduced, it almost always necessitates a redesign to suit the new features and functionalities. Do businesses take this move for a variety of reasons, including rebranding or repositioning themselves in the marketplace? Nonetheless, it will necessitate a collaborative effort including a large number of developers and designers.

Launch a minimal viable product whenever possible (MVPs). Either provide a new feature with restricted functionality or test it on a small number of pages. With MVPs, you may get additional resources and immediately show your influence.

You must do the following in order for this to happen:
a) Understand the process and how to keep track of it.
b) Define value–You must link potential traffic to a statistic that reflects revenue or influence on the business.
c) Start small–Before launching your MVP, make sure you benchmark performance.

Adding More Functionality To A Website:
When you decide to add new features to your website, you’ll have to change the way it looks. Because website functionalities can have a direct impact on your organization, make sure the feature you want to add to your website accomplishes your desired business goals.

If you own an eCommerce store, for example, your customers are likely to come to your site with a certain product in mind. You may want to consider including a chatbot on your website that provides value to visitors to the product page. Adding the chatbox, on the other hand, would necessitate some website backend tweaking.

Optimizing For Conversions Bases Data-Backed Insights:
CRO focuses on increasing conversions from existing users rather than attracting new visits to the site. You won’t have to work as hard to get more people to visit your website this way. As a result, having facts to back up your conclusions is critical.

Revamping For A Responsive Web Design:
With time and user behavior, website designs are likely to change. Your website may be outdated, meaning it runs on old software, has an out-of-date backend system, isn’t mobile-friendly, and so on, necessitating a complete overhaul. With the rise in mobile searches, you can’t afford to ignore making your website mobile-friendly.

So, if you want website redesign service, you’ll need to conduct quantitative and qualitative research, such as surveys, competitive analyses, and an audit of your current site. What problems can you fix for your users to improve the user experience?

1- If you wish to optimize your mobile website, for example, you can answer a few of the following questions:
2- How much time do you spend on your phone as a kind of media?
3- What percentage of your customers use mobile devices?
4- Is it an iPhone or an Android device that they use?
5- How many website visits are made on mobile devices as opposed to desktop computers?
6- What are the mobile conversion rates and visit share for eCommerce sites compared to desktop?
7- How can you tell the difference between a mobile app and a mobile website?
8- To your target customers and your business, how significant are mobile ads?
9- How much of Google’s traffic comes from mobile devices?

This task will provide you with a lot of useful knowledge. Before churning them out to the design team, list your ideas, discuss them within the team and outside, if possible, and begin to test them for your hypothesis, It is possible to choose a responsive or adaptive design.

Improving SEO And Site Performance:
The ease and speed with which your customer can reach your website are determined by SEO. When your website has visuals without alternative text, poorly used HTML elements, and unrelated keywords, it is a huge hurdle for Google crawlers to find it.

It may be good to evaluate your website’s SEO utilizing online tools such as SEOptimer, Website Grader, and others to discover any evident flaws in your optimization.